As a small to medium-sized enterprise (SME), choosing the right packaging for your products can be daunting. With a wide array of materials and styles available, it’s easy to feel overwhelmed. However, corrugated packaging stands out as a versatile and eco-friendly choice that can significantly enhance both your brand and the customer’s unboxing experience. Let’s explore why it’s important and how to choose the perfect corrugated box for your products.
Understanding Your Product Needs
Size and Weight: Begin by measuring your products. The box should not only fit your product snugly to prevent movement during transit but also allow enough space for decorative and protective materials. With corrugated boxes available in various shapes and sizes, consider the weight and fragility of your items. Do you need a Jar Delivery Box for delicate glass containers? Perhaps the sliding box for your cosmetic products? How about some shredded paper or eco bubble wrap for extra protection?
Standard or Customised Size:What works best for your products—a box from our standard line or a custom-sized box that’s tailored to your exact product dimensions? While standard-sized boxes offer convenience and cost-efficiency, custom-sized options ensure a perfect fit, minimising waste and enhancing protection during shipping.
Box Colour: Do you envision your packaging in kraft? Black? Pink or blue, maybe? Choosing a box colour that aligns with your brand identity can make a substantial difference. And at UNIPAK The Shop, you have 9 colour options to choose from.
Branding: Are you inclined towards plain boxes, or do you want to incorporate your design, slogan, or logo? Adding branded elements can significantly elevate your packaging.
Packaging: A Tool to Elevate Your Brand
Your packaging often serves as the first physical touchpoint customers have with your brand. Here’s how to make it count:
Personalisation: Custom-printed corrugated boxes featuring your logo, brand colours, or a unique design can make the unboxing experience memorable. Branded corrugated packaging is an affordable way to promote your business and create a lasting impression.
Unboxing Experience: Consider the unboxing process from your customer’s perspective. Attractive packaging, easy-to-open boxes, and printed messages inside can turn a routine task into a delightful experience for your customer. This satisfaction may lead them to share their unboxing moments on social media, giving your brand more visibility.
Brand Values: Utilising corrugated packaging underscores your brand’s commitment to sustainability in today’s environmentally conscious world. Include a message inside the package or a printed recycled symbol to inform customers about your eco-friendly practices.
Aligning with Sustainability
Choosing corrugated packaging supports the global movement toward sustainability. Here’s why:
Recyclability: Corrugated boxes are highly recyclable. Made from paper, they are not only renewable but can also be recycled up to 25 times before losing quality.
Biodegradability: Unlike plastic, corrugated cardboard naturally decomposes. It breaks down much faster in landfills compared to most other packaging materials, thus helping to protect the environment.
Tips for Selecting the Right Corrugated Box
Consult with Your Supplier: Collaborate with your packaging supplier to find the best solutions for your specific needs. By choosing UNIPAK The Shop, you can receive guidance on the latest materials and design trends, as well as support throughout every stage of the packaging process.Balance Price and Quality: While it may be tempting to opt for the cheapest option, consider the broader impact of quality packaging. High-quality, well-designed packaging can save you money by reducing the number of damaged products and increasing customer satisfaction.Choosing the right corrugated packaging is about more than just protecting your products. It’s an opportunity to elevate your brand, keep your customers happy, attract new clients, and demonstrate your commitment to sustainability. By making informed choices, you’ll enhance both your business operations and customer interactions.
Chat with our expert team on WhatsApp or browse our full product list to take your packaging to the next level.